Highlighting Essential Workers
In May, Asian American and Pacific Islander (AAPI) Heritage Month, CPC began highlighting AAPI essential workers in New York City. With the sharp rise of anti-Asian acts in New York City due to the COVID-19 pandemic, we want to use this campaign to honor New Yorkers who keep our City running and fight the spread of COVID-19.
Black, Latinx, and Asian people make up more than 70% of the city’s essential workers, including transit, childcare, health care, cleaning service, and postal employees. Additionally, more than 60% of all frontline workers in New York City are women, including 81% in the social services and 74% in healthcare. More than 50 percent of frontline workers are foreign born. The building cleaning services employ the highest share of immigrants (70%), followed by healthcare (53%) and food and drug stores (53%).
Our campaign features authentic photos of New Yorkers who provide healthcare, teach our youth, deliver meals to our seniors, drive subway trains, keep our justice systems running, and so much more every day.
All of CPC's staff are essential workers. We risk our own health and our families’ health to serve others through COVID-19. When New York begins to recover, we will be the ones helping the hardest hit New Yorkers put their lives back together.
SHARE THESE STORIES ON SOCIAL MEDIA
Join us in highlighting the vital work of these everyday heroes on social media using #essentialworkers and #alwaysessential.
SEE OUR CAMPAIGN DISPLAYED AT THE FOLLOWING LOCATIONS
Times Square, 145 West 44th Street, New York, NY 10036
Times Square, 132 West 45th Street, New York, NY 10036
Borough of Manhattan Community College, 199 Chambers Street, New York, NY 10007
YM & YWHA Washington Heights and Inwood, 54 Angle New York, NY 10040
League Education and Treatment Center, 483 Clermont Avenue Brooklyn, NY 11238
Public Health Solutions, 335 Central Avenue, Brooklyn, NY 11221
Public Health Solutions, 2555 Ocean Avenue 2nd Fl Brooklyn, NY 11229
Commonpoint Queens Samuel Field Y and Central Queens Y, 67-09 108th Street, Forest Hills NY 11375
Korean Community Services, 203-05 32nd Avenue, Bayside, New York 11361
Public Health Solutions, 12-26 31st Avenue, Astoria NY 11106
Public Health Solutions, 103-24 Roosevelt Avenue, Corona, NY 11368
Public Health Solutions, 42-60 Main Street, Flushing, NY 11355
Union Community Health Center- 260 E 188th Street Bronx, NY 10458
Mosholu Montefiore Community Center, 3450 Dekalb Avenue, Bronx NY 10467
Public Health Solutions, East Tremont- 519 E Tremont Avenue, Bronx, NY 10457
This PSA is conducted in partnership with FYEye